So, whether you want to make more sales, or get more customers.
Today I want to talk about how to get more customers for your online business, whether you have a small business or big business, or an agency or an online store. This method, these methods should work for you.
write profitable copy that sells,
you need to write a killer copy.
When it comes to getting more sales on more customers.
Usually, we are left down to two things.
either. It’s traffic or conversions.
And by taking care of one of those, makes it easier to see which one is left. The best way to take care of conversion is to split test to test and see what works, and then get rid of what is not working. That way we can focus on what works.
And when writing killer copy some of the things that we need to make sure we have, making sure that we address the key proposition.
We need to make sure that we’re giving the customers, an understanding that we can solve their problem.
And so you need profitable headlines, and also you need risk reversing guarantees, and you also need to be consistent in your messaging, making sure that
you are taking the customers through the problem, and showing them how you can sell them how they can get the results you need a clear call to action.
You need to make them want to buy.
You need to want to make them want to buy if that makes sense.
create landing pages that land clients and lead.
When it comes to landing pages.
There are only very few factors, and usually by keeping the landing pages as simple as possible. It allows you to be able to focus on getting more customers and more leads, usually the simpler the landing page is the more, the better it performs.
And one of the biggest things on the landing pages that you need to make sure you’ve looked at is the headline on the landing page the headline is everything.
When the customer comes into your landing page. That is the big thing that is going to hook them up. That’s going to talk to them and make sure that they know they’re in the right place where they can get help.
The next thing is you need to make sure that you have a powerful lead magnet, it has to be irresistible. It has to be something that your dream customers are going to want it.
And you need to create something that you know is going to be giving them a lot of value, yet.
It’s going to be free for you to give them usually digital information of products perform really really well in this particular area.
And then you need to have a clear and simple call to action, where you are telling them,
Hey, give me your email address, so I can send you this free infographic or so I can send you this free cheat sheet.
And there are so many types of lead magnets, you can have cheat sheets, you can have infographics, you can have blueprints, you can have, ebooks, you can have videos, there are tonnes and tonnes of them, but you need to have a lead magnet that makes it easier for you to capture your ideal customer.
Next, You need a diverse source of traffic.
And the reason why you need a diverse source of traffic is that when you rely on your traffic source from only one particular source, you run the risk of it, either not working or not getting the perfect ideal customer that you want.
We already know that there are lots of different types.
Lots of places,
or sources of traffic where we can get. When we don’t need to go around creating sources of traffic. We just need to find where our ideal customers are, and then create different value propositions to get them from where they are to where we want them to be.
Right. So, for example,
We can get traffic from Facebook, we can get, and usually for most people, when they hear traffic, Facebook is the first thing that they’re thinking about, but there’s also Google ads, you can get traffic from Google ads and SEO by writing blog posts.
You can get traffic from Instagram.
And if you’re selling physical products or products that have really good images. You can also use Pinterest to drive tonne and tonne of traffic to your website or landing page, more specifically, you can also get we can also get traffic from YouTube ads and videos. So by creating explainer videos you can drive your traffic from YouTube videos straight onto your landing pages.
And you can even use this as the key source where you’re giving your prospect information, but also giving them a simple call to action so they can learn more about you.
Remember they want to like you before they start spending money. And then there’s my favorite source of traffic which makes it super easy to get started and get tonnes of customers, which is solo ads. And you can also do swaps,
which I’ve talked about before, on this blog on my last episodes.
By the way, so ads I essentially their fastest way to get more clicks.
Next, keep your message simple and concise.
Now,
when you are launching a business you have all these platforms where you can have a presence, such as LinkedIn, and social media such as Facebook, Instagram, or Pinterest or wherever you choose to have a presence for your business, you need to keep your messaging, simple and consistent. And the reason is that when your ideal customer comes to you. They want to know that they are in the right place.
And so being able to have your message consistent in your ads in your blog post, and making sure that you are talking to both all your customers wherever they are on their journey, whether they’re hot, warm, or cold traffic.
You want to be able to talk to them, and you want to be able to still address their needs.
8:13
Next, you can add upsells and down cells and back end, offers.
By adding this, you increase your average cart value, and that means that you dramatically increase the ability to make more sales. So not only can you make more from every single customer. But you also increase the value that you get from each customer. And what happens is that you are also building value in your customer's mind.
So, for example,
for most of us when we buy a product we want each to so all the needs that relate to it. Right. When you buy a phone you know you’re going to need credit, so you can make calls. You know you’re going to hear phone so you can listen to the music, you know, gain storage so you can, you know, save the photographs, when you take a photo. And so we try to maximize our let’s select a phone that will present us with all the things that we will need.
It’s the same for digital products it’s the same for services, and it’s the same for courses and all these other different types of products.
And so you want to create upsells and down cells, and back end offers so that your customers can get the best experience in solving the big problem that they face.
So bundle them up, and then being able to present them without any issues.
And we also know that by having, you know, by having the customer once the customer has purchased from you.
They are much more likely to buy from you again. And the quicker I can present the offer to them. Then, the chances are you’re gonna get the next sale much easier because they’re still in that buying cycle if that makes sense.
Next, build amazing follow-up email sequences,
and why you want to do this is because you want to create a very specific onboarding experience.
When your customers have come to you when they opt-in. Let them know that this is an active community let them know that they will receive support but also this is an opportunity for you to be able to reach out to them with promotions, with new offers, and with a, with, you know, the ability to reach out to them to give them more value so that they know you’re there for them. But also, studies have shown that by sending three a ban in follow-up emails to abandoned carts.
They have resulted in over 68% in.
I think purchasing. If I can, if I remember that correctly.
This number is worth double-checking, but the idea here was, it was way over 50%.
So what that means is, just following up with the customer, dramatically increases the chances of them buying. And so not only are you now getting customers, your to your store but you’re also getting them the opportunity to buy because they want to buy, and sometimes they’re just at the wrong place, when they’re trying to make the purchase, and all this other stuff.
So, building communities such as Facebook communities so that you can, you know, provide the support so that you can address all their questions, and also so that you can know who your customers are, you can create a nice customer profile. That way when you’re running ads in the future, you know who to target, which of your customers are more likely to buy, but also so you can request, testimonials, which we’ll talk about in a second.
Next, create irresistible offers.
Now, to create irresistible offers one thing you know is you need to be able to address the follow-up questions in your customer's mind. Right, so they’ve already purchased from you. You have managed to get more customers to your landing pages. Now by creating an irresistible offer you are reducing all those doubts or objections on their minds. That way they’re able to buy right by creating an offer means you’re bundling up products together that same, so that’s so the same problem, but by also eliminating any objections on their mind any follow up questions on their mind.
And there are so many examples of these type of offers, but the idea here is, every single solution that we present, or we say we sell comes with additional four problems, and by answering these four problems, you can really eliminate any objections, and this will also increase your perceived value, so that when you a new customer lands on your page, they are more likely to buy.
Next,
reduce the risk, so make it a risk-free money-back guarantee.
Make it so that it is irresistible for them to buy but also make you so that they are not risking anything in making a purchase from you. Right. And one of the best ways to do this is to make your reversal risk guarantee, much more specific, but also
addressing some of the keys.
You know, key problems or key objections that the customer may have on their mind. So for example, if you’re selling a course on internet marketing. One of the risk guarantee we’ll say if this course doesn’t take you by the hand showing you step by step how to do internet marketing, then you will receive your money back guaranteed, no questions asked. Right now you’re making it very, very specifically you’re making it so that the risk is entirely on your shoulders, and not on their shoulders, because the last thing you want is more objections from your ideal customers now.
Next, use the voice of your customers, right.
So I mentioned that they’re hot, warm, and cold traffic. And we know that you need to address all of them and if you’ve created communities around them. You’ve probably heard what your customers are saying, what they’re thinking. Some of the key issues they have. And the best thing you can do here is you can go to groups and communities which already have your customers such as groups on Facebook, and then looking at what language they’re using in the use the same words that they are using to describe the problem, because the chances are
the words that they use to describe the problem is going to be different, depending on if they’re hot. Traffic warm traffic cold traffic.
Create, etc, a sense of urgency for your offers.
Right.
And the reason why you want to do this is that you already have customers now coming up to your page you’ve really managed to drive them. But in order for them to take action on your page, they need to have a sense of urgency. You need to give them a reason to act now. You can use timers, you can create limited-time offers.
And you can also build up, you know, emotional reasons why to act now, for example, some problems are best that you act now, rather than wait until later, and so on.
Next, automate the sales process,
create a consistent sales experience. And the reason why you want to do this is that when customers are coming onto your page. You want to make sure that they’re getting the same sales experience. This allows you to split test and see what works and see what doesn’t work. And but also allows you to make sure that regardless of when the customer comes in, they are still getting the same experience, and so you can measure what works and what doesn’t and you can change or remove what isn’t working.
This is called split testing, and there are many software that allow you to split tests from a simple headline to a very basic color or call to action.
While some things aren’t necessary to split test. It is always best because the chances are your customer already has an expectation. And so being able to give them a somewhat new experience, but not strange, in a sense that it is too new if that makes sense.
So people want something new, but not that it’s so new that they don’t understand it. They want it to be familiar but yet new.
And last but not least, use killer testimonials.
We’ve already said that you can follow up on your customer, create a lot of, you know,
create a lot of follow-up emails so that you can ask for testimonials. Use these testimonials on your pages, you can.
And by using them you’re showing proof that you’ve gotten results for your previous customers, but also, if you do not have these testimonials, you can use stats to show that this is a proven method. So it’s not always.
You’re not always stuck without any testimonials. One of the things to note here is that
there are two things that really help the customer get proof, and one is demonstrable ility, and the other one is testimonial, if you can demonstrate to the customer, how they’re going to get results, how they’re going, everything’s going to work, then they’re very much likely going to buy. And, but if you can’t demonstrate to their customers. Then the next thing you can do is have testimonials of people who have gone through the process and gotten results.
Now, I’ve just shared a lot of tips. And just as a recap, to help you get more customers,